Market Research Interview (extract)

1. If you were buying bread where would you go?

1. supermarket
2. local shop
3. local bakers

(If the answer was not a. go to Q.4)

2. Why would you buy bread at a supermarket?

1. price
2. convenience
3. quality

3. At which supermarket do you usually buy bread?

1. Tesco's
2. Sainsbury's
3. Somerfield's

4. Why do you prefer to buy bread locally?

1. price
2. convenience
3. quality